Avalon congratulates Barb Perell on being named DMAW “Rising Star”

Barb PerellEach year, DMAW presents its prestigious “Rising Star” award to an up-and-coming direct/interactive marketing professional who shows uncommon promise in strategy, creativity and innovative thinking. “Rising Stars” demonstrate superior leadership abilities, including a strong track record of outstanding results and a reputation for “giving back” through direct marketing education.
Here at Avalon, we’ve always known Barb’s a star. Since joining our team in 2006 as Director of Online Fundraising, Barb has played an integral role in building Avalon’s online fundraising practice, helping numerous nonprofit organizations realize the potential of online outreach and integrated marketing for their fundraising programs. Under Barb’s direction this year, two clients had their most successful online appeal campaigns in terms of dollars raised, with one client appeal raising more money than was raised online the entire previous year!

Says Avalon President and Founder Ann Herzog: “I’ve worked with many young direct marketers in this industry over the years, and Barb stands apart as one of the gems. Avalon has always been about integrated marketing. But Barb has helped us take integration to a new level with her online expertise. This is only the beginning for Barb. She has a very bright future ahead of her.”

Way to go, Barb!