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Last night at the 35th Annual DMAW MAXI Awards Ceremony, Avalon campaigns earned a Silver level MAXI for the National Trust for Historic Preservation and a Bronze for the National Museum of the American Indian. Avalon is thrilled to share this news about our clients' MAXI-winning packages – and we are even prouder of our clients’ important missions. We feel so fortunate to be acknowledged for this rewarding work, and we are grateful for the annual recognition from our industry peers. It is an honor to work with such accomplished clients and partners!


The winning campaigns were:


National Trust for Historic Preservation’s 2013 March Notecard Direct Mail Appeal. See photos below. Stay tuned for a case study on this successful campaign.
National Museum of the American Indian's 2013 Dispelling Stereotypes Direct Mail Acquisition package. See photo below and read more about this campaign here.



National Trust for Historic Preservation


NTHP - Silver

Consumer Confidence Up Again in June

Tuesday, 24 June 2014 13:23

Consumer Confidence continues to improve – the Index now stands at 85.2 (1985=100), up from 82.2 in May.


According to The Conference Board’s Director of Economic Indicators Lynn Franco, “Consumer confidence continues to advance and the index is now at its highest level since January 2008 (87.3). June’s increase was driven primarily by improving current conditions, particularly consumers’ assessment of business conditions. Expectations regarding the short-term outlook for the economy and jobs were moderately more favorable, while income expectations were a bit mixed. Still, the momentum going forward remains quite positive.”


The trending upward tick in consumer confidence, backed up by the recent GivingUSA report on increases in individual giving in 2013, certainly appears to bode well for fundraising. Welcome news as we plan for the busy fall, holiday, and year-end giving season!


Avalon Gives Back – AFI DOCS 2014

Friday, 20 June 2014 13:32

The American Film Institute kicked off its 2014 Documentary Festival on Wednesday, June 18 at the Newseum in downtown Washington, DC, with a screening of Holbrook/Twain: An American Odyssey. The film, directed by Scott Teems, depicts the life and work of actor Hal Holbrook. Holbrook began portraying legendary American writer Mark Twain in 1954, and, for the past 60 years, he has continued his role in the award-winning one man show, “Mark Twain Tonight!.” In the film, Teems tells the story of the show, from its beginnings to its appearance on international stages, Broadway, and television. He examines Holbrook’s deep appreciation and understanding of Twain’s timeless wit, advice, and satire, and the ways in which his performances ensure Twain’s lasting legacy on American culture.


Avalon team members Dara Igersheim and Lucy Quinn attended the film screening and volunteered for AFI during the event. AFI Director Bob Gazzale opened the evening with remarks introducing Teems, who spoke about the film. Later, Holbrook himself (pictured below) spoke to the audience and described his joy and ongoing appreciation for the making of the film. The Avalon team is always excited to actively participate in AFI DOCS and to see the amazing work AFI has accomplished as a result of the contributions of donors and AFI members.



Allison Porter Named to Marketing EDGE Board of Trustees


Washington, DC - (June 10, 2013) - Avalon is pleased to announce that on June 3, 2014, Avalon President and Co-founder Allison Porter was appointed to the Marketing EDGE Board of Trustees for a three-year term and as assistant treasurer for a one-year term.


“I became involved with Marketing EDGE a few years ago because of this wonderful nonprofit’s commitment to engaging college students in the field of marketing,” says Porter. “Its sole mission is to expand the pool of trained, workforce-ready marketers, and it does a terrific job. I’m thrilled to join this board of dedicated marketing professionals to help find and encourage the next generation of talented marketers.”


You can find the official Marketing EDGE board election results here.


Marketing EDGE, headquartered in New York City, works to Educate, Develop, Grow, and Employ college students in the field of marketing, thereby expanding and enriching the talent pool of market-ready professionals…it is serving the dynamic field of marketing [by] connecting with students, academics, career centers, corporations, and independent professionals; and streaming top talent into the industry.

Avalon Wins Two MAXI Awards!

Monday, 12 May 2014 11:17

MAXI Logo with wordsWe’re thrilled to announce that in early July, the Direct Marketing Association of Washington (DMAW) will present Avalon with two MAXI Awards (that’s Marketing Award for eXcellence and Innovation) for our work.

According to the DMAW website, the MAXI Awards program recognizes and honors outstanding achievements in the field of direct marketing… All entries are judged on the following six criteria: results, strategy, copy, design/format, production, and innovation.

We are grateful for this recognition from our industry peers, and we are also so pleased to be acknowledged for our rewarding and fulfilling work with Avalon's client partners, the National Museum of the American Indian and the National Trust for Historic Preservation.

Stay tuned! We look forward to sharing more details about our 2014 MAXI experience as the event draws closer; the annual awards ceremony is slated for July 9th.

2014 Bridge Co-Chairs 2Allison Porter, Avalon's own President and Co-Founder, and Nadine Gabai-Botero, Founder and Principal of Focus Fundraising LLC, are serving as this year’s Bridge Co-Chairs. This week, they delivered a short and sweet what-you-need-to-know overview about the 2014 Bridge Conference in their first blog post feature. Be sure to check it out and check back in with us for more updates as the Conference quickly approaches.


Photo: (from left) Allison Porter and Nadine Gabai-Botero.

Stay Classy, Avalon!

Tuesday, 15 April 2014 13:55

The Avalon team recently had opportunities not only to celebrate national parks at the recent NPCA Salute to the Parks gala held at the Newseum, but also to check out the Anchorman exhibit on display. Supporting our wonderful clients and the national parks AND snapping photos (see below) with life-sized cut-outs of Ron Burgundy = double win


NPCA Gala 2014 - 1



NPCA Gala 2014 - 3



NPCA Gala 2014 - 4


LWV National Opinion Survey OE front-largeCheck out the current Fundraising Success cover story, a piece on the League of Women Voters’ blockbuster package - a National Opinion Survey donor acquisition control. Fundraising Success is an influential website dedicated to multi-channel and integrated best practices, and we are thrilled to see it highlight the League’s stellar campaign.

In a September 2013 post, we summarized the key findings of Blackbaud’s Next Generation Study. Blackbaud just released a YouTube video about those findings.



LWV IMAB AWARDOn March 14 at NTEN’s 2014 Nonprofit Technology Conference, the Integrated Marketing Advisory Board (IMAB) named the League of Women Voters of the United States a winner in its third annual Integrated Marketing Awards. The Integrated Marketing Awards recognized three nonprofit organizations that show exemplary leadership in the area of integrated marketing, and exemplify the sector’s successful use of integrated, multi-channel marketing campaigns or programs.


A nonpartisan political organization that encourages informed and active participation in government, The League won in the category called The Organization, demonstrating how an effort across the nonprofit aligned strategy, structure, culture, and skills to impact the organization’s ability to integrate its marketing efforts. The League was awarded this prestigious prize for creating a successful, broad-based marketing campaign involving all departments within the organization. To learn more about the League and the other winners, visit IMAB’s website.


Avalon congratulates all of our colleagues at the League for this well-deserved honor!

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