The Consumer Confidence Index remained essentially unchanged in April – falling just 0.03% – after dropping slightly in March. According to Lynn Franco, Director of The Conference Board Consumer Research Center, “As was the case last month, the slight dip was prompted by a moderation in consumers’ short-term outlook, while their assessment of current conditions continued to improve.”

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March 6, 2012

Washington, DC — Avalon Consulting Group founders, President Allison Porter and Board Chair Ann Herzog, are pleased to announce the agency is celebrating its 15^th anniversary this year.

“Ann and I had a vision for a progressive agency that would push the boundaries of what direct marketing could be,” said Allison Porter. “I’m thrilled with where Avalon is 15 years later –always innovating to help our progressive nonprofit and political clients raise millions of dollars to achieve their goals for a better world.”

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At this year's Direct Marketing Association Washington nonprofit conference in Washington, DC, Avalon President Allison Porter led a conference session entitled “8 Things Big Nonprofits Don’t Know That Smaller Nonprofits Understand,” which included presentations from several Avalon clients.

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We love the Smithsonian Institution’s new tag line: “Seriously Amazing” – launching this year. With 19 museums, including the National Museum of the American Indian (an Avalon client), a cable channel, and an extensive online presence, the Smithsonian “…wants the public to get the message that it is both a hefty and hip place,” writes Jacqueline Trescott in the Washington Post. Friends of the Smithsonian, the membership program which enables the Smithsonian Institution to maintain its tradition of excellence, is also an Avalon client.

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Avalon Consulting Group is pleased to announce that Allison Porter has been named president of the full-service direct marketing fundraising agency. Ms. Porter’s appointment is in recognition of her long-time leadership as the agency’s Co-founder and Executive Vice President.

Since co-founding Avalon with Ann Herzog in 1997, Ms. Porter has played an integral role in Avalon’s growth and development. She is recognized across both the nonprofit and fundraising industries for her direct marketing expertise, creative fundraising strategies, and integrated, multi-channel approach to client programs. Ms. Porter has played a key role in expanding Avalon’s online fundraising practice to be a fully integrated and robust component of client programs. She has also guided the expansion of Avalon’s analytical and reporting capabilities through the development of the agency’s Avalon Analytics^® division and Merlin by Avalon^® performance reporting system.

In the role of President, Ms. Porter will assume full day-to-day responsibilities for company operations and, in doing so, will continue to further Avalon’s mission of helping its progressive nonprofit and political clients raise millions of dollars to achieve their visions for a better world.

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