If you’re as confused as ever on how to tackle social media for your organization you’re not alone … many nonprofits struggle with where to begin.  In order to separate fact from fiction, I recently attended DMAW’s Social Media Marketing Day with several Avalon colleagues.  Billed as “it’s not just tactics – it’s strategy” we came away with some great recommendations on how to build lasting relationships with fans, tools on how to actually execute (and track) a social media campaign, and how best to move forward after failure.