Barb Perell, Vice President of Online Fundraising
barbp@avalonconsulting.net
Barb Perell brings more than eight years experience in membership fundraising, with particular expertise in leveraging the web and e-mail to enhance fundraising efforts. At Avalon, Barb helps clients integrate web and e-mail initiatives into their direct marketing programs.
Prior to Avalon Barb was Assistant Director of Development at EMILY's List, where she oversaw all online communication, outreach, and fundraising efforts. This included managing two website redesigns, implementing a new online contribution application, and coordinating all web and e-mail content with other direct marketing campaigns. Under Barb's management, EMILY's List saw a 75 percent increase in online revenues and doubled the size of its e-mail list.
In her spare time, Barb enjoys knitting, cooking, and traveling.
