Agency Founder Ann Herzog to Become Board Chair and Senior Advisor
Avalon Consulting Group is pleased to announce that Allison Porter has been named president of the full-service direct marketing fundraising agency. Ms. Porter’s appointment is in recognition of her long-time leadership as the agency’s Co-founder and Executive Vice President.
Since co-founding Avalon with Ann Herzog in 1997, Ms. Porter has played an integral role in Avalon’s growth and development. She is recognized across both the nonprofit and fundraising industries for her direct marketing expertise, creative fundraising strategies, and integrated, multi-channel approach to client programs. Ms. Porter has played a key role in expanding Avalon’s online fundraising practice to be a fully integrated and robust component of client programs. She has also guided the expansion of Avalon’s analytical and reporting capabilities through the development of the agency’s Avalon Analytics® division and Merlin by Avalon® performance reporting system.
In the role of President, Ms. Porter will assume full day-to-day responsibilities for company operations and, in doing so, will continue to further Avalon’s mission of helping its progressive nonprofit and political clients raise millions of dollars to achieve their visions for a better world.
Avalon founder and former president Ann Herzog will remain involved as chair of the board and will continue to consult on special projects that align with her interests in promoting social change.
“Avalon is on an exciting trajectory of growth and development, and I am confident that Allison is the right person to lead the agency into this next chapter,” said Ms. Herzog. “Allison brings not only world-class direct marketing fundraising expertise, but a clear vision and natural leadership that will continue to define Avalon’s success and impact as a fundraising innovator and industry leader.”
“I feel very fortunate and honored to succeed Ann as Avalon’s president,” commented Ms. Porter. “Ann has been such an influential industry leader, who has made important contributions to direct marketing fundraising. I’m proud of the important work we have accomplished together at Avalon over the past 14 years—and am committed to carrying on Ann’s passion and vision for supporting great causes that are truly making a difference.”