Kerri Kerr and Dara Rosenberg Igersheim kicked off the conference with an Acquisition 101 session that covered the essentials of direct mail acquisition, including the importance of allowing your list to be exchanged as well as what goes in to the Successful Arts Membership Formula:
AMMC 2011 - Acquisition 101
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Dara Roseberg Igersheim and Kristen Shank Finn got up bright and early to host a round table discussion on benchmarking museum membership programs:
AMMC 2001 - Benchmarking
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And Barb Perell joined David Saunders, Director of Membership at the National Museum of the American Indian to share how the museum has built their online fundraising program:
AMMC 2011: Building an Online Fundraising Program
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