Three initial takeaways:
- Online fundraising response and open rates remained flat from 2010 (the study covers 2011 data), yet advocacy response rate increased 28% in 2011.
- Overall online fundraising grew more than the previous year (20% compared to 14%) and monthly giving increased from 5% to 8% of total online revenue.
- The number of mobile subscribers is growing, but is still a small percentage compared to an organization's email list size.
We’ll learn more with the full report, so stay tuned! In the meantime, please feel free to email me if you have any questions.